Presented by: Egil Møller Nielsen, Group Vice President Global Distribution & Logistics, LEGO

In October 2008, LEGO won the prestigious European Supply Chain Excellence Award in the "Logistics and Fulfillment” category. The award recognized the supply chain changes that had been accomplished and which were seen as one of the key enablers of LEGO’s astonishing turnaround. LEGO had lost money for four out of seven years from 1998 to 2004, and with only 62 per cent of orders being delivered on time, its logistics capability had been shattered.

The turnaround highlights both the organisational and operational issues that arose in reviving its distribution and logistics system and turning its supply chain operations into a distinct competitive advantage. Transforming a supply chain operation is equivalent to performing open heart surgery and the transition proved anything but smooth. This webinar will emphasize the importance of keeping communication lines open, as well as obtaining an introduction to common outsourcing issues, ranging from supplier capability assessment to culture differences.

The turnaround also explores the strategic issues surrounding supply chain transformation and its role in and integration with overall company strategy.

1. Understanding the market is key in making the strategy and turnaround plan

2. Collaborating across value chain and optimizing on total costs/lead time etc.

3. Having an organization and people reflecting the strategy is key for success

Joining Instructions:

1. Go to www.scmworld.org
2. Sign in
3. Click on Webinars
4. Click on the event you would like to join
5. Click on 'Join Live Event'