This webinar is part 2 of 4 in a series based on John Gattorna's new book 'Dynamic
Supply Chains'. 

Once the patterns of demand in the marketplace are fully understood, and a limited number (usually 3 or 4) of behavioural segments identified, it is possible to develop specific value propositions (or mini-visions) for each segment. Each value proposition is then broken down into constituent strategy packages or recipes, reflecting the differing needs of customers in the dominant segments, which cut across institutions, industry sectors and SIC codes, and geographies. So in effect, the strategies are all business strategies, with components from each function, including logistics and supply chain represented. Why? Because that is how customers prefer to buy.

If you are interested in more information on John Gattorna and his work, please visit www.johngattorna.com.

Information on how to purchase a copy of Dynamic Supply Chains will be available soon either on John Gattorna's website or through FT Prentice Hall, Harlow, UK or in the US through FT Press, Saddle River, NJ.

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