Presented by: John Gattorna, Author & Global Supply Chain Thought Leader

This webinar is part 1 of 4 in a series based on John Gattorna's new book 'Dynamic Supply Chains'.

Virtually all business models presented by supply chain commentators and academics to date have suffered from one fatal flaw- they are static, and therefore unable to adequately cope with the dynamic nature of changing customer buying behaviours in the marketplace for any product/service category. Consequently, all the corresponding strategies developed in support of these static models are also flawed, and over time have led to massive over and under-servicing, not a good thing in the post-GFC world. In this webinar John will discribe how he has found a way to link customer demand and strategy, in a very practical way, addressing the dynamism issue, and in the process removing much of the complexity faced by contemporary corporations.

If you are interested in more information on John Gattorna and his work, please visit www.johngattorna.com.

Information on how to purchase a copy of Dynamic Supply Chains will be available soon either on John Gattorna's website or through FT Prentice Hall, Harlow, UK or in the US through FT Press, Saddle River, NJ.

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